With share price double the IPO listing in November 2012 and surging a whopping 14% two weeks ago, everyone wants to know what Restoration Hardware is doing so right

Seems like the "what" is a lot of "old style" retailing done really well.

According to Andria Cheng of The Wall St Journal, to start with there's the stores.

Aiming at households of $200,000+, rather than follow Staples and Wal-Mart to a smaller format strategy, Restoration Hardware have closed some stores and open what they call "galleries" of minimum 2,000 sq meters.

And then there's the catalogs. Always renowned for being substantial, Restoration Hardware is taking catalog marketing to a new level with their Fall 2014 campaign featuring 13 catalogs comprising 3,200 pages, up from 6 catalogs for 1,600 pages a year earlier.

That's right. 3,200 pages. For Fall.

Phew! That's a content elephant if ever we saw one!!

Restoration Hardware has hooked up with UPS rather than use post to ensure the catalogs are delivered safely and arrive in good condition.

Such attention to detail is obviously paying off.