J.C. Penney Back In Catalog Business
posted by Stuart Cumming ~ 03/02/15
Category: Marketing

As reported in the Wall St Journal and NPR Two-Way, J.C. Penny recently announced their return to catalog marketing after an absence of 5 years.

It appears that 12% of their online customers were in fact, catalog customers using online as the ordering channel.

In March they will mail a 120 page catalog featuring product from its Home department.

Just goes to show the enduring power of print in a digital world. In fact, the Direct Marketing Association reported an increase in catalog mailings for the first time since 2006!

© 2014 Cumming Agency + Studios Pty Ltd | Privacy | Subscribe | Instagram
Contact us Close

First Name

Address:‎ 43-53 Vine St,
Darlington NSW 2008
Phone: (02) 9690 9200
ABN : 48 077 437 239

Last Name
Email Address
Enter the code
Subscribe Today! Close

Join nearly 1,000 Australian marketing professionals who receive our regular news and information.